Heritage Brand Yun Nam Hair Care Partners With Social Media Influencers to Promote a More Youthful Image
SINGAPORE - Media
OutReach - 8 December 2021 - Well
known heritage brand Yun Nam Hair Care is reaching out to younger consumers
with the help of popular social media influencers like Mongchin Yeoh, better
known to her Instagram followers by her handle, Mongabong.
Over the past decade, social media has become
an integral part of people's lives. In this age when digital technology reigns
supreme, it is no wonder that brands large and small see the value in
collaborating with online personalities to increase brand awareness, and share
reviews of their products, especially to younger audiences.
Famous for their herbal hair treatments
featuring premium Chinese herbs such as ginseng, dang gui and he shou wu, Yun Nam
Hair Care has been helping individuals in the island
city with their hair and scalp issues for over 37 years. Traditional Chinese
Medicine (TCM) and cutting-edge technology work hand-in-hand in the creation of
Yun Nam's anti-hair loss treatments. Reduced hair fall, increased hair growth,
and a healthier scalp are among the promised effects of their treatment
Trends in Brand-Influencer Partnerships
The trend towards partnering with social media
influencers has seen brands not only reach a wider range of interested
audiences, but also gain the trust of consumers via the mediated presence of
the influencer. Already, the Covid-19
pandemic has proven that social media can be an effective way of communicating
useful healthcare information.
Many brands have also diversified their online
presence through creating their own social media channels. Mongabong has also
participated in multiple YouTube videos filmed in conjunction with Yun Nam Hair Care, including one of her reviewing her favourite hair care treatments,
and another on scalp care tips for beginners.
Yeoh might be one of the brand's fresher
faces, but this hair care brand has no shortage of famous fans. Popular media
personality in Singapore, Dennis Chew, and veteran actress Xiang Yun are
numbered among the numerous homegrown celebrities who've appreciated Yun Nam's
hair and scalp solutions.
The herbal solutions offered by Yun Nam are
customised to every individual's unique hair and scalp conditions to ensure
that root causes are eliminated to restore hair to its natural healthy state.
Interested parties can sign up for a $28 trial session of Yun Nam's signature hair and scalp treatment.
Nam's New Customer Feedback and Review System
Regardless of the famous faces that have
publicly endorsed the brand, it is undeniable that Yun Nam has made their mark
as a reputable brand in the consciousness of Singapore consumers. This is
evidenced in their yearly receipt of the Reader's Digest Trusted Brand Award
for 8 consecutive years. This award is bestowed based on consumer votes towards
the different brands that have added significant value to their lives.
The hair care brand has recently launched a
feedback system, aptly named "WeCare". This system allows customers to leave
their review upon the completion of each treatment session, to ensure high
service standards remain upheld.
About Yun Nam Hair Care
Established in 1984, Yun Nam Hair Care is a
multi-award winning heritage brand known for providing customers in Singapore
with herbal hair solutions. Modern technology meets Traditional Chinese
Medicine (TCM) in the creation of Yun Nam Hair Care's natural hair remedies
that help reduce hair fall and promote the growth of a healthy crown of hair.
For more information, visit https://yunnamhaircare.com.sg/.