Lane Crawford Opens the First Luxury Department Store in Chengdu
Located in the new
The store represents an RMB 300 million investment
and follows the opening of Lane Crawford's
"Lane Crawford is invested in creating the future of global retail, in
the market of the future. We are building beautiful stores
strategically positioned in major regional hubs in Greater China. Our stores
are seamlessly connected to our digital flagship through product and service,
and this enables us to cover all of
"
"We've seen first-hand the appetite for designer fashion and lifestyle
through the increasing numbers of
Lane Crawford is unique in Greater China for its "buyers model" executed at the scale of a department store, while other multi-brand retailers operate concession models, essentially renting space to brands. Mr Keith said the unique collection of merchandise for Chengdu Lane Crawford was selected by a buying team of 85 experts which has close relationships with brand partners and designers globally.
Featured brands range from international designers
including Azzedine Alaia, Alexander McQueen, Givenchy, Lanvin, Stella McCartney
and Valentino to new generation designers including Alexander Wang and Sacai,
and contemporary collections including
The store design is cool and modern, with an open and flexible floor plan featuring two enormous LED screens for digital content and pop areas for collaborations and exhibition. The space is punctuated by a dramatic void which features a three metre high sculpture entitled The Scribble by international artist Sawada who has also created The Lattice, a series of architectural screens in the menswear area. The majority of materials including limestone, grey and white marble, oak and walnut flooring, have been sourced locally.
The store offers a host of exclusive personalised
services including a
As part of Lane Crawford's connected commerce
strategy, the
More than 3,000 square feet is designated for creative displays and specifically, a space called The Hub aims to showcase and support emerging creative talent in fashion, art and design, by showcasing their work in the heart of the store.
Mr Keith concluded, "We're very happy with the way
the Lane Crawford business has been performing, recording double digit sales
growth in Greater China -- and triple digit growth online. But as a heritage
brand celebrating its 164th birthday this year, we have a responsibility to
ensure the long-term sustainability of the business by building for the future.
With two significant stores in
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About Lane Crawford Founded in 1850, Lane Crawford is an iconic, luxury department store driving a “connected commerce” strategy focused on creating a seamless shopping experience across its physical stores in Greater China and its global online store. With more than 600,000 square feet of retail space, Lane Crawford has 10 points of sale, across Hong Kong, Beijing, Shanghai and Chengdu. With an online store, purpose built for China while also shipping globally, Lane Crawford is China’s first luxury omni-channel fashion retailer. Featuring the largest designer portfolio across Womenswear, Menswear, Cosmetics, Home and Lifestyle, and Fine Jewellery in the region, Lane Crawford showcases more than 800 international brands. Lane Crawford is unique for its wholesale model and direct brand partnerships in a market otherwise dominated by concession models. This enables Lane Crawford to present its edit with authority in creative store environments fusing fashion, design, art and music and extend elevated levels of personalised service. Regarded as an industry benchmark for innovation in retail concepts and creative, Lane Crawford holds a number of prestigious international awards including The National Retail Federation’s International award selected by global industry leaders. Lane Crawford is a part of The Lane Crawford Joyce Group, Asia’s premier fashion retail and brand management group, which includes cutting edge fashion boutique Joyce, fashion footwear, handbags and accessories specialist Pedder Group and retail, brand management and distribution company ImagineX.
Lane Crawford
Fashion
18 Mar 2014
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Chi tiết hơn29 August 2019