Lane Crawford Opens the First Luxury Department Store in Chengdu
Located in the new
The store represents an RMB 300 million investment
and follows the opening of Lane Crawford's
"Lane Crawford is invested in creating the future of global retail, in
the market of the future. We are building beautiful stores
strategically positioned in major regional hubs in Greater China. Our stores
are seamlessly connected to our digital flagship through product and service,
and this enables us to cover all of
"We've seen first-hand the appetite for designer fashion and lifestyle
through the increasing numbers of
Lane Crawford is unique in Greater China for its "buyers model" executed at the scale of a department store, while other multi-brand retailers operate concession models, essentially renting space to brands. Mr Keith said the unique collection of merchandise for Lane Crawford Chengdu IFS was selected by a buying team of 85 experts who have close relationships with brand partners and designers globally, with 40% of brands exclusive to the market.
On level 3, the beauty destination offers more than 40 brands including Burberry, Clarins, Christian Dior, Givenchy, Giorgio Armani Beauty, Lancome, La Mer, La Prairie, Sisley and SK-II, as well as brining new and exclusive fragrance and gadget brands such as Acqua di Parma, Atelier Cologne, Bioeffect, Comfort Zone, Diptyque, GHD, Tangle Teezer, Thann and Violent Lips. Dedicated to an innovative and inspiring beauty shopping experience, the department features Beauty Service Reception and The Edit areas to cater to all beauty needs, Franck Provost Paris hair salon and Merci Beauty Lounge, plus a series of private cabines with specialised beauty services and treatments for customers to relax and indulge in.
Home and Lifestyle, also located on level 3 features a definitive edit of lifestyle and travel accessories from Agresti, Cire Trudon, Dyson, Jonathan Alder, Hasselblad, L'Objet, Marshall, Native Union, Rimowa, Smythson, Strida, Voluspa and X+Q, with Aquiesse, Croll & Denecke GmbH, Gentlemen's Tonic, Mario Luca Giusti, Seda France, Skeem and The Aromatherapy Company being exclusively available at Lane Crawford Chengdu IFS.
The Ladies Shoes and Accessories department, called The Shoe Gallery is segmented into four zones which have been designed to capture the diversity and range of the department's selection while offering an unrivalled customer experience. From designer brands like Alaia, Alexander McQueen, Balenciaga, Charlotte Olympia, Gianvito Rossi, Giuseppe Zanotti Design, Givenchy, Jimmy Choo, Lanvin, Nicholas Kirkwood, Proenza Schouler, René Caovilla, Stella McCartney and Valentino; contemporary brands such as Alexander Wang, 3.1 Phillip Lim, Kenzo, McQ, Toga Pulla and Tory Burch. While Weekend/Cool Kids area is dedicated to the casual chic leather goods as well as kids' shoes, such as ASH, Adidas X Jeremy Scott, Cambridge Satchel, Onitsuka Tiger, TOMS and UGG Australia and Market Place features a unique array of fashion accessories from brands such as Alexander McQueen, Erickson Beamon, Maison Michel, Valentino, as well as eyewear brand from Linda Farrow Luxe, Rayban and Victoria Beckham.
Womenswear features brands range from international designers including Alaia, Alexander McQueen, Givenchy, Jason Wu, Lanvin, Stella McCartney and Valentino to new generation designers including Alexander Wang, Peter Pilotto, Preen, Prabal Gurung, Proenza Schouler, Sacai, Stella Jean, Toga and Victoria Victoria Beckham, and contemporary collections including Alice + Olivia, Carven, J.Crew, Maje, Markus Lupfer, Sandro and Chinese designers Chictopia by Christine Lau, Helen Lee and Ms Min by Min Li, as well as lingerie from Agent Provocateur.
Also on level 4, the ultimate one-stop destination for men features more than 40 brands from modern tailoring, international designers and contemporary labels; including 3.1 Phillip Lim, Alexander McQueen, Alexander Wang, Attachement, Danward, Denham, Engineered Garments, Givenchy, Hardy Amies, Isaia, J. Crew, Kitsune, Lanvin, Nanamica, PRPS, rag & bone, Sacai, Scotch & Soda and Valentino. The men's shoes and accessories department is divided into four key areas featuring international designer brands, modern classic design as well as the latest contemporary & lifestyle accessories, all featuring a wide range of the most sought-after brands in fashion including Alexander McQueen, Alexander Wang, Ash, Balenciaga, Car Shoe, Givenchy, Giuseppe Zanott Design, Jimmy Choo, Lanvin, Magnanni, Paul Smith, 3.1 Phillip Lim, Pierre Hardy, TOMS and Valentino.
The store design is cool and modern, with an open and flexible floor plan featuring two enormous LED screens for digital content and pop areas for collaborations and exhibition. The space is punctuated by a dramatic void which features a three metre high sculpture entitled The Scribble by international artist Hirotoshi Sawada who has also created The Lattice, a series of architectural screens in the menswear area. The majority of materials including limestone, grey and white marble, oak and walnut flooring, have been sourced locally.
The store offers a host of exclusive personalised
services including a
As part of Lane Crawford's connected commerce
strategy, the
More than 3,000 square feet is designated for creative displays and specifically, a space called The Hub aims to showcase and support emerging creative talent in fashion, art and design, by showcasing their work in the heart of the store.
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http://release.media-outreach.com/release.php/Images/1649 About Lane Crawford Founded in 1850, Lane Crawford is an iconic, luxury department store driving a “connected commerce” strategy focused on creating a seamless shopping experience across its physical stores in Greater China and its global online store. With more than 600,000 square feet of retail space, Lane Crawford has 10 points of sale, across Hong Kong, Beijing, Shanghai and Chengdu. With an online store, purpose built for China while also shipping globally, Lane Crawford is China’s first luxury omni-channel fashion retailer. Featuring the largest designer portfolio across Womenswear, Menswear, Cosmetics, Home and Lifestyle, and Fine Jewellery in the region, Lane Crawford showcases more than 800 international brands. Lane Crawford is unique for its wholesale model and direct brand partnerships in a market otherwise dominated by concession models. This enables Lane Crawford to present its edit with authority in creative store environments fusing fashion, design, art and music and extend elevated levels of personalised service. Regarded as an industry benchmark for innovation in retail concepts and creative, Lane Crawford holds a number of prestigious international awards including The National Retail Federation’s International award selected by global industry leaders. Lane Crawford is a part of The Lane Crawford Joyce Group, Asia’s premier fashion retail and brand management group, which includes cutting edge fashion boutique Joyce, fashion footwear, handbags and accessories specialist Pedder Group and retail, brand management and distribution company ImagineX.
Lane Crawford
Fashion
17 Mar 2014
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Chi tiết hơn29 August 2019