OPPO partners with Japanese architect Kengo Kuma for Milan Design Week 2021 to create multisensory landmark installation Bamboo (竹) Ring :|| Weaving a Symphony of Lightness and Form
MILAN, ITALY - Media OutReach - 6 September 2021 -
OPPO thesmart
device manufacturer and innovator has partnered with Japanese architect Kengo
Kuma to create Bamboo (竹) Ring :|| Weaving a
Symphony of Lightness and Form. The multi-sensory installation
works to the theme "Creative Connections" by fusing Architecture with Music,
design innovation, technological prowess, and user experience to create a sense
of time and space, and will be on display in Milan's Cortile dei Bagni
courtyard for the duration of Milan Design Week, until 19 September.
Bamboo (竹) Ring :|| Weaving a
Symphony of Lightness and Form by OPPO x Kengo Kuma
This landmark project
is an evolution of Kengo Kuma and OPPO's Bamboo Ring exhibition which debuted
at the 2019 edition of the London Design Festival and explored the harmonious
relationship between humans and nature through the envisioning of lightweight
yet strong structures made with bamboo and carbon fiber. This year, OPPO's
experiential installation uses pioneering technology to engage all the senses
through a series of orchestral scores composed by Japanese violinist Midori
Komachi with Musicity.
The composition is
based on the cycle of seasons and moves through the structure encouraging the
public to walk around and be captured by its aural narrative. The changing
soundscapes integrate the sound of Midori's violin (built in Milan in 1920 and
enhanced with carbon fiber itself) from O Relax, OPPO's digital
wellbeing application that offers comforting nature and city sounds to relax
your mind taken from locations around the globe including Reykjavik, Beijing,
and Tokyo.
"OPPO is a
human-centric brand, our focus is on innovating for the people. We are
delighted to partner with Kengo Kuma, an architect who is known for seamlessly
integrating nature and culture. Together, we demonstrate how we can use
technology and design to add value to our daily lives drawing on our philosophy
principles of "Technology as an Art Form" and our brand mission
"Technology for Mankind, Being Kind to the World." – Jintong Zhu, Head of
OPPO London Design Centre
The installation's
woven structure – crafted from rings of bamboo and carbon fiber – becomes a
musical instrument as music travels through it via structural sound
technologies originating from OPPO London Design Centre's research. Innovative
technology including new haptic motors, MEMS speaker strips, and exciters work
together to produce an immersive base and higher frequencies which reverberate
the bamboo with Violin's vibrato and the effect of a percussion instrument.
"When I design
architecture, I'm interested in designing the rhythm and the tone rather than
the silhouette, and contemporary music gives us many lessons about how to
create new rhythms and tones in architecture. This pavilion is one of the
explorations into the new rhythms and tones in architecture combining visual
and acoustic experiences of the visitors." – Kengo Kuma,
architect
After Milan Design
Week, OPPO will donate Bamboo Ring to Arte Sella Park in Trentino, Italy, a
contemporary art museum with outdoor exhibits made from natural materials and
backdropped by the mountainous Sella Valley, where it will find its permanent
home.
At OPPO we believe
that design today plays a decisive role in the technology sector and that
design forms, like fashion or art, integrate perfectly with technology. An
outstanding design can create a refreshing first impression towards the
product, as well as a lasting bond, between the user and their phone. For OPPO,
the vision of design and art is expressed in the concept of the future, the
avant-garde, and in the search for aesthetic forms of stylish and design. The
new Reno6 Series is one of the most creative and imaging line-up ever turning
users into true digital creators. Reno6 Pro and Reno6 have a perfect balance of
stylish design, uncompromising performance, and a focus on video and portrait
photography like never before.
Công ty phát hành chịu trách nhiệm cho nội dung của thông báo này
About OPPO
OPPO is a leading
global smart device brand. Since the launch of its first smartphone - "Smiley
Face" - in 2008, OPPO has been in relentless pursuit of the perfect synergy of
aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range
of smart devices spearheaded by the Find and Reno series. Beyond devices, OPPO
provides its users with the ColorOS operating system and internet services like
OPPO Cloud and OPPO+. OPPO operates in more than 40 countries and regions, with
6 Research Institutes and 4 R&D Centers worldwide, as well as an
International Design Centre in London. OPPO's more than 40,000 employees are
dedicated to creating a better life for customers around the world. www.oppo.com @oppo
#OPPOMilanDesignWeek
About Kengo Kuma
Kengo
Kuma (b.1954) decided to pursue architecture at a young age, after seeing Kenzo
Tange's Yoyogi National Gymnasium for the 1964 Tokyo Olympics. He studied
Architecture at The University of Tokyo (completing a Masters in 1979) and
established Kengo Kuma & Associates in 1990. As Professor at the Graduate
School of Architecture at The University of Tokyo, he set up the Kuma Lab to
research new materials and conduct a course in advanced digital design and
fabrication. His award-winning firm aims to design architecture which naturally
merges with its surroundings, proposing gentle, human-scaled buildings. The
office is constantly in search of new materials to replace concrete and steel,
and seeks a new approach in a post-industrial society.