HO CHI MINH CITY, VIETNAM - Media
OutReach - 1 December 2021 - Carousell Group , the
leading classifieds group in Greater Southeast Asia, addresses the issue of
overconsumption in its inaugural Carousell Recommerce Index 2021, a Carousell
Green initiative to highlight the importance of sustainability and recommerce
in the Greater Southeast Asia region. The report covers findings from four
Carousell Group brands namely Carousell, Chợ Tốt, Mudah and OneKyat, across
eight markets - Hong Kong, Indonesia, Malaysia, Myanmar, the Philippines,
Singapore, Taiwan and Vietnam, involving over 3,000 buyers and sellers.
According to the survey on Chợ Tốt in the Vietnam market,
secondhand shoppers tend to buy Electronics such as computers, mobile phones,
tablets, cameras and TVs, accounting for more than 65% of the total number of
respondents. Similarly, pre-owned electronics are also the item which have the
most sellers, accounting for 69% of the total number of respondents. Buying,
selling and using secondhand goods help bring income to sellers and cost-saving
benefits for buyers.
As for motivations
for buying second-hand, 83% of Vietnamese respondents who have purchased
secondhand items cite "value for money" as the top reason. On the
contrary, 17% of Vietnamese respondents who have yet had experience buying
secondhand items mentioned authentication or warranty on products will motivate
them to buy secondhand —which aligns with Chợ Tốt's recent efforts in launching
the Escrow feature, giving users a secure method of authentication when
depositing high-value items.
Overall in the
region, Fashion remains the most in-demand category at 29%, with Women's
Fashion dominating the top spot across the region, and Men's Fashion becoming
increasingly popular. However, Vietnam witnessed a slightly different trend. In
2018-2019, Fashion ranks in the top 3 categories with the most active users for
secondhand. By 2021, Fashion's top position has been replaced by Household
Appliances, Furniture and Plants due to the upsurge of tables, chairs, drawers,
and household plants' demand. This shows the promising future of Household
Appliances, Furniture and Plants in the Vietnamese re-commerce market.
On the contrary,
the Vehicles category has consecutively held the top position in terms of the
most secondhand listings and the most demand for secondhand from 2018-2020.
This category is expected to be the driving force for growth since more
individuals look for ways to own private transport without the financial
Since the outbreak
of the Covid-19 pandemic, many social distancing directives have been
implemented in Vietnam, causing some interesting changes in consumption trends.
Laptops and desktops have become the two top most searched keywords on Chợ Tốt
for both new and secondhand items. This was due to the fact that major
lockdowns have increased the number of people working from home, leading to the
surge of laptops and desktops to support remote working.
makes many Vietnamese people adopt a healthier lifestyle. As people can only
travel within short distances during lockdown, this has led to a rapid increase
in demand for bicycles, which are not only affordable but also a safe way to
commute to nearby areas. Besides, items for recreational purposes during
lockdown, such as video games and books, grew significantly and entered the
list of the most-searched keywords.
In the growing
trend of buying-selling second-hand items, Carousell continues to make headway
in fostering community while promoting secondhand. This includes Chợ Tốt's
Sharing Market campaign, which was inspired by generous users who listed items
for free using the hashtag #chosechia. This campaign is a new initiative of Chợ Tốt during the
social lockdown period, calling for donations of unused items to people who are
suffering from the pandemic to help spread love and build circular consumption
behaviors. In Singapore, Hong Kong, Taiwan, Malaysia and the Philippines
on Carousell, as well as OneKyat in Myanmar, similar campaigns have been
devised to promote the Free Items category.
"In the past 8 years, Cho Tot has made the experience of buying and selling secondhand items more
convenient. We are constantly striving to create a reliable and engaging
re-commerce marketplace, where everybody can buy second-hand at the first
choice and help to reduce the manufacturing waste and the impact on the environment , "
Mr. Nguyen Trong Tan - CEO Cho Tot (Carousell in Vietnam) shared.
The Carousell Recommerce Index (2021 Report) is available for download here.