SINGAPORE - Media OutReach - 24 September 2021 - Stridec Worldwide ("Stridec"), a
Singapore-based SEO agency recently awarded by Clutch as one
of the top SEO companies in Singapore for 2021, is advocating for businesses to
adopt a SEO-centric approach to their digital marketing strategies moving
forward, to establish and maintain their digital presence across the internet,
in light of the recent developments announced by tech giants such as Apple and
Google with regards to data privacy of users online.
With Apple's rollout of its App Tracking
Transparency (ATT) framework, and Google's move towards scraping third-party
cookies from its Chrome browser, the impact and implications to advertisers
worldwide who have religiously relied on such technologies for their audience
targeting and marketing campaigns cannot be overstated.
The issue of user data privacy and tracking
people's online activity is a thorny one that has been the subject of heated
debate for years. In recent years, the consumer public has become increasingly
vocal about this issue, and with more governmental regulations on how tech
companies handle such data, it is inevitable that leading tech companies will
make moves to appease their massive user bases while also strengthening their
Such developments have for better or worse
created yet another set of challenges for businesses - especially the smaller
players - to overcome, while still navigating their way through a plethora of
digital marketing complications amid a weak economy brought on by the worldwide
pandemic. Many advertisers have already expressed fear that their campaigns
will be less effective and precise than before, resulting in increased
marketing costs yet with poorer results.
Businesses need a more long-term, viable and
sustainable approach to establishing their online presence without having to be
held ransom every now and then by the shifting digital marketing landscape.
The answer lies in search engine optimisation
(SEO), and Stridec has been advising brand and business owners to recalibrate
their digital strategies with SEO being the centrepiece around which other
marketing tactics revolve.
"SEO is the only marketing instrument that
does not depend on invasive user data to achieve its objectives and generate
the desired results", explained Mr. Alva Chew, resident SEO expert and consultant at Stridec.
"SEO does not need to know nor track your
audience's demographic details, online buying history, or browsing behaviour,
to work. All you need to get SEO to work is users' search intent, which can be
gleaned from publicly available data, simply by taking a deeper read into the
search engine results that show up whenever you perform a search," Mr. Chew
Shifting to an SEO state of mind that grounds
the brand's overall digital marketing strategy has paid off nicely for both
consumer-facing and B2B businesses that have embarked on it.
A Singapore homegrown bakery has been able to
grow its online sales for birthday cake as well as festive products such
as mooncakes and CNY goodies from scratch, purely on the strength of its SEO
strategy, generating on average 5 times the return on investment (ROI). More
importantly, it was able to reduce spending on social media ads without a
decline in sales.
In addition to sidestepping the limitations
brought about by the aforementioned data privacy changes, adopting an
SEO-oriented marketing methodology serves as a long-term replacement for
tactical, in-the-moment marketing activities that do not build and accumulate
benefits over time.
Understanding this, an established security
company specialising in CCTV camera surveillance has focused heavily
on search engine optimisation and managed to maintain its market share against
larger competitors while at the same time expanding into new opportunities that
yield new revenue streams, through its strong ranking performance on the search
Besides Apple and Google, other technology
companies, including Microsoft, are also actively looking into replacing
current tracking technologies such as cookies and user identification with
newer implementations, such as contextual targeting, implying a more fragmented
marketing ecosystem in the future.
Businesses and their marketing teams will have
their work cut out for them moving forward. It is therefore crucial that they
build their marketing strategies on a foundation that remains stable and
sustainable over a long period of time, and SEO leads the pack in this regard.
Companies would do well to quickly realign
their current marketing activities to the new reality and establish SEO at the
heart of the overall online strategy to improve their winning chances. And
Stridec is ready to help them on this journey.
To learn more about Stridec and the seo
services that it offers, visit https://www.stridec.com/.