BANGKOK, THAILAND - Media OutReach - 7 October 2021 - Global
skincare brand POND'S partners with Southeast Asia's leading e-commerce
platform Lazada to launch their biggest regional beauty campaign of the year—POND'S
x LazMall Glow Like Wendy Brand Day, a 3-day event
from 11 to 15 October featuring POND'S new brand ambassador Wendy from Red
Velvet, one of the world's most popular K-Pop groups.
is the face of POND'S for the first ever POND'S Bright Beauty 3D Glow Serum,
the latest breakthrough serum that works 60 times better than Vitamin C to
brighten, smoothen, and hydrate skin for the ultimate Korean glow. Packed with
3 most potent skin perfecting ingredients
including GlutaBoost- C, hyaluronic acid and niacinamide - the lightweight
formula is proven to be effective yet gentle on skin and suitable for all skin
types. 91% of testers* said their skin
is visibly brighter after usage and Lazada shoppers are also giving raving
reviews, with a rating of 4.9/5. What's more - the total POND'S Bright Beauty
range, consisting of day cream and cleanser, has also been infused with the
power of serum.
The upcoming campaign will combine Wendy's
beauty and skincare expertise sharing with the rising popularity of
live-streaming in these markets. The Glow like Wendy Live Event on LazLive 11 October 12pm will
be a high production event,
featuring an exclusive interview with the "Queen of K-pop", where she will
answer fan questions and share about her skincare routine, her secrets to
achieving her signature glowing skin, and her experience in her first-ever solo
brand partnership. Viewers stand a chance to win exclusive Wendy merchandise
during the livestream by participating in games and Q&As!
In addition to exclusive Wendy interview
content, the livestream will be packed with a fun-filled line up of activities
featuring beauty influencers, Viwan Amy Kongyoth, Brinkkty, and Chopleum, who
will also share their expert beauty tips.
Fans can also look forward to Wendy bundles,
pre-sales, vouchers, flash sales and up to 50% discount on all POND'S products.
The partnership with Lazada further cements
POND'S goal to aggressively grow its e-commerce business and
ramp up growth in Southeast Asia over the next five years. 
The brand aims to leverage on consumer insights and e-commerce best
practices to remain one of the leading skincare brands in the region. POND'S
Global Brand Vice President Rohit
Bhasin shared that
"Lazada is an excellent platform for this live event—they've grown to be an
exciting beauty destination in Southeast Asia, and they're constantly
innovating for better experiences. We're certain that our partnership will make
way for pioneering more skincare initiatives in the region."
"We are excited to partner with POND'S
to bring consumers a unique LazMall shopping experience that guarantees 100%
product quality and authenticity coupled by interactive LazLive content to
truly engage customers. Through Lazada, we hope shoppers will not only enjoy
exclusive promotions, but also have a chance to get to learn more about the
brand's story," said Pierre Beckers, Regional LazMall FMCG Director,
POND'S x LazMall Glow Like Wendy Brand Day
will be on 11 to 15 October.
*Based on the Pond's Serum
Clinical Test, Self-assessment agreement score, SPRIM Medical, China, Dec