Storefriendly Announces Grand Opening of Storefriendly Tower (Kwun Tong), First Self-Owned Self Storage Building in Hong Kong
One-stop professional storage and moving services offers a unique private-club-like experience
HONG KONG SAR - Media OutReach - 6 October 2021 - Storefriendly
Self Storage Group celebrated its 20th anniversary with the grand opening
of Storefriendly Tower (Kwun Tong), the Group's first self-owned
en bloc property in Hong Kong. This marks a transformational milestone for
Storefriendly as well as the self-storage industry in the city.
Storefriendly Tower (Kwun Tong) Grand Opening (26th Oct 2021)
One-Stop Professional Storage and Handling
Storefriendly Tower provides a multitude of quality
storage and moving solutions, including self-storage, wine cellar, robotic
storage, digital safes, multiple AI-powered facilities infused with ESG-focused
solutions - representing a testimony to Storefriendly's vision of "Making Space
for Things that Matter".
The Private Club Experience
Conveniently located at 82 Hung To Road, Kwun
Tong, Storefriendly Tower offers customers secure and flexible storage spaces
with 24/7 facility management and smart security systems. Free parking is also
available at the building with license plate recognition technology to ensure a
seamless parking experience.
In addition to the wide variety of unit sizes, Storefriendly
Tower differentiates itself by offering themed storages such as premium storage
for tea leaves, wine, artwork and digital safes. Customer service officers at the
facility are also well-trained to advise guests on appropriate self-storage solutions
to meet their individual needs. Not only does Storefriendly Tower distinguish itself
for its state-of-the-art design, it also houses comfortable lounge areas offering
beverages, high-speed WiFi and charging facilities.
Storefriendly Tower aspires to provide a unique private-club-like
experience to its customers through all-round services, including:
With a self-storage unit, customers can store from 5 to 200 boxes. Customers
can also access the facility at all times via Storefriendly's smart access
IoT energy management systems are installed in the building for optimal
temperature and humidity control. The Tower is compliant with the latest fire
safety regulations, ensuring a reliable and secure environment.
The wine cellar is certified with the Wine Storage Management Systems
Certification from Hong Kong Quality Assurance Agency. Temperature and
humidity levels are strictly monitored and up to international standards. Its
dynamic lighting system also prevents wine from becoming light-struck.
The wine cellar is also enclosed by a naturally pressurized and
carbonized flame retardant insulation layer for fire prevention. There is
also an exclusive wine tasting room, where guests can enjoy wine in a private
Storefriendly is the first self-storage operator to introduce robotic
storage services globally. Its technology received the Smart Mobility Award
at Hong Kong ICT Awards 2019.
Robotic storage offers innovative services. Customers can make
reservations and enter their storage reference codes using QR codes on a
dedicated mobile app. The logistics robots will then automatically deliver
storage cabinets to the front desks.
Mr. KevinChan, Chairman of Storefriendly Self Storage Group commented,
"The completion of Storefriendly Tower represents a significant upgrade of the entire
self-storage industry. As the market leader in Asia, Storefriendly will continue
to target the strong fundamentals in the region as it faces increasing demand
for self-storage solutions. We will actively acquire high-quality assets to
provide convenient, comprehensive self-storage experience for our customers."
Mr. Arthur Law, Managing Partner of Storefriendly
Self Storage Group commented, "Storefriendly's
long-term collaboration with Blackstone, one of the world's largest alternative
asset management firms, allows the platform to capitalize on each other's
strengths in property investment and asset management, thereby expanding
Storefriendly's global footprint and asset portfolio to a meaningful size and
Storefriendly will continue to expand, with other
Storefriendly Towers completion under way. Storefriendly strives to serve the residents
of Hong Kong by providing them with a convenient and efficient self-storage
The issuer is solely responsible for the content of this announcement.
About Storefriendly Self Storage Group
Founded in Hong Kong in 2002, Storefriendly is
one of the largest self-storage operators in Asia. It has over 130 branches,
1.1 million square feet and 40,000+ customers across Hong Kong, Macau,
Singapore and Taiwan.
Storefriendly values environmental protection
and social responsibilities. Storefriendly Tower is equipped with LED auto-sensing
lighting systems and rooftop solar panels to conserve energy and reduce
greenhouse gas emissions. The Group has supported different charities and philanthropic
activities over the years. Storefriendly has also won awards, including the
ISO: 9001 certification, "Q-Mark" quality assurance, 15 Years Plus
Caring Company, the 2019 "Hong Kong Top Service Brand 10 Year Achievement
Award" by the Hong Kong Brand Development Council, and other recognitions.
According to a survey report by the Institut
de Publique Sondage d'Opinion Secteur
(IPSOS), the Storefriendly Self Storage Group was
the most popular self-storage brand in Hong Kong in 2018, with the highest
number of branches in Hong Kong.