Hong Kong SAR - Media OutReach - 7 September 2021 - Customers who have just started to
learn about search engine optimization should focus on search intent,
backlinks, user experience, internet speed, etc. to save time and achieve
maximum results. HDcourse launched free
online SEO courses to help SMEs increase their
organic SEO traffic by 12 times within 6 months.
HDcourse was established in 2019, and its
courses cover SEO, WordPress, email marketing and digital marketing. This is an online learning
course that supports short video teaching and is suitable for people who are
studying on mobile phones and busy with work. Users can continue to learn
One of the students from Malaysia had only
53,500 impressions and 1,240 clicks on Google 6 months ago. After learning and
applying some search engine optimization techniques, there are now 583,000
impressions and 15,000 clicks, an increase in 6 months 12 times the natural
flow rate and excellent results. HDcourse also provides SEO services.
The free SEO teaching courses provided by
HDcourse are from the simpler to the deeper, even if the client does not have
SEO knowledge, they can easily start. Our professional team integrates 10
factors that can improve the SEO of our clients and obtain organic traffic.
1. Search intention
The first is whether the content is aligned
with the user's search intention. There are many keywords that customers can
put on the website, but the customer needs to know if the user enters those
words, whether it means that they want to buy that thing. For example: Enter
hand sanitizer, whether you want to know if there is a problem with that hand
sanitizer, or you want to buy hand sanitizer.
If the customer's website is not indexed,
there is no way to do search engine optimization, so the first step is to have
the search engine index the content of the customer's website one by one.
It mainly refers to how many other people's
website links point to the customer's website. The more the better, the higher
the quality, the higher the relevance will increase the customer's ranking.
4. User Experience
For the time the user stays on the website,
Google will know that the content is of poor quality or not relevant enough, so
it will improve or downgrade the customer's ranking.
5. Uniqueness of content
Try to write deep and rich content, enhance
uniqueness, and achieve content optimization.
6. E.A.T. Expertise, Authority and Trustworthy
Whether the person who writes the content is
an expert, the person who writes a weight loss method or health tips is a
doctor in a certain hospital, in order to increase the authority and
professionalism of the content.
7. Freshness of content
News is easy to get out of date, try to write
some long-lasting content, such as weight loss methods, some methods maybe
similar in ten years or so, to maintain a sense of freshness.
8. Click-Through Rate
If the customer's title is added with numbers
or attractive words, it will help the user to click and it will help the search
9. Website Speed
The time to load the website should be within
2-4 seconds. Basically, mobile users will leave if they can't load it within 4
10. Responsive design
Users can easily browse the same website
regardless of computer, tablet or mobile phone.