SYDNEY, AUSTRALIA - Media OutReach - 6 May 2021 - Chubb
has released a new report, "Digital
Business Accelerated," which explores how small and
mid-sized businesses are managing their digital transformation – a transition
that has accelerated in the wake of COVID-19.
Chubb partnered
with Accenture to survey small and mid-sized businesses in nine markets around
the world, including Australia. Through a survey of 1,350
respondents across diverse industries, the
results revealed four mega-trends that impact businesses pursuing digital transformation.
These are:
navigating digital customer demands, harnessing the power of data, supporting a
transformed workforce and playing in the global marketplace.
"To navigate
the new normal, many small and mid-sized companies
have pivoted their businesses digitally," said Mike Hooton, Head of Small
Commercial and Middle Market Division for Chubb Insurance Australia Limited. "Embracing
digital transformation can help companies survive and thrive, but it also comes
with significant risk. From product liability to increased cyber security
threats, Australian business owners need to review their risk
mitigation plans to ensure they have the necessary protection in place as they
seize digital opportunities."
Specific
digital business priorities and associated risks among the four trends include:
- Navigating
digital customer demands: approximately half of the respondents are focusing on
seamless on-demand delivery of products;
- Harnessing
the power of data: adopting AI technology in processes is the top priority for
Australian small to mid-sized businesses;
- Supporting
a transformed workforce: 77% of businesses are focused on providing flexible,
remote work solutions; and
- Thriving
in the global market: 41% are prioritising offering products or services
internationally.
Marianne
Hutchinson, Insurance Lead for Australia at Accenture, said, "Following
COVID-19, small and mid-sized businesses will look to embrace data and
technology to grow, improve customer experience, operate more efficiently and
become more flexible and resilient with digital processes and services. We're excited
to be collaborating with Chubb on new insights to support Australian businesses
in a rapidly changing, digital future."
To learn more about the
report and how small and mid-sized businesses can assess their new digital
business risk exposures and insurance needs, visit chubb.com/digitalbusiness/au
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